Privacy Policy
01Who This Applies To
This Privacy Policy applies to anyone who:
- Visits or browses aurawellnessconsulting.com or any related subdomain (including contact.aurawellnessconsulting.com)
- Completes The Aura Practice Growth Score™ diagnostic
- Submits any form, booking, or contact request through the website
- Engages Aura for any paid service or strategic partnership
- Subscribes to Aura's email list, newsletter, or follow-up communications
- Attends an Aura workshop, masterclass, or strategy call
Aura Wellness Consulting™ is the data controller for the personal information collected through these channels. Our registered business address is Calgary, Alberta, Canada.
02Information We Collect
We collect personal information in three ways: information you provide directly, information generated through your use of our services, and information collected automatically.
Information You Provide Directly
Information Generated Through Use
Information Collected Automatically
03How We Use Your Information
We use your personal information only for clearly defined purposes:
- To deliver requested services — including generating your Practice Growth Score, scheduling strategy calls, and providing paid engagement services
- To communicate with you — sending diagnostic results, engagement updates, scheduling confirmations, and responding to inquiries
- To improve our services — analyzing aggregated diagnostic data to refine The Aura Growth System™ frameworks and the Practice Growth Score™ assessment
- To send relevant follow-up — with your consent, sharing strategic content, workshop invitations, partnership opportunities, and Aura updates aligned with your diagnostic profile
- To process payments — via Intuit QuickBooks for engagement fees
- To fulfill legal and contractual obligations — including tax reporting, contract performance, and dispute resolution
- To protect Aura and our clients — preventing fraud, abuse, and security incidents
We do not use your personal information to make automated decisions that produce legal effects or similarly significant effects on you. Score tier classifications and diagnostic recommendations are not legally binding and are provided as strategic guidance only.
04Legal Basis for Processing
Under Canadian privacy law (PIPEDA and Alberta PIPA), we process your personal information based on one or more of the following legal grounds:
- Your Consent — You voluntarily provide information by completing forms, taking the diagnostic, or engaging our services. You may withdraw consent at any time
- Contract Performance — Processing necessary to perform a service or engagement you've requested
- Legitimate Business Interests — Improving our services, securing our systems, and conducting normal business operations — balanced against your privacy rights
- Legal Obligation — Complying with tax law, accounting requirements, regulatory inquiries, or lawful requests from authorities
07Data Retention
We retain personal information only as long as necessary for the purposes outlined in this Policy or as required by law:
- Diagnostic submissions: Retained indefinitely in our CRM for relationship continuity and to track historical practice growth, unless you request deletion
- Engagement records: Retained for the duration of the engagement plus seven (7) years thereafter, in compliance with Canadian business and tax record requirements
- Payment records: Retained for seven (7) years for tax and accounting purposes (Canada Revenue Agency requirement)
- Email subscription data: Retained until you unsubscribe; we honour unsubscribe requests promptly
- Site analytics: Retained per Google Analytics' default retention settings (typically 14 months)
After the applicable retention period expires, we securely delete or anonymize the information.
08Your Privacy Rights
Under Canadian privacy law, you have the following rights regarding your personal information:
- Right to Access — You may request a copy of the personal information we hold about you
- Right to Correction — You may request that we correct inaccurate or incomplete information
- Right to Withdraw Consent — You may withdraw consent to our processing of your information at any time, subject to legal and contractual restrictions
- Right to Deletion — You may request that we delete your personal information, subject to legal retention requirements (e.g., tax records)
- Right to Object — You may object to specific uses of your information, such as marketing communications
- Right to Data Portability — You may request your data in a structured, commonly used format
- Right to File a Complaint — If you believe we have not respected your privacy rights, you may file a complaint with the Office of the Information and Privacy Commissioner of Alberta (oipc.ab.ca) or the Office of the Privacy Commissioner of Canada (priv.gc.ca)
How to Exercise Your Rights
To exercise any of these rights, contact us at [email protected] with the subject line "Privacy Request." We will respond within thirty (30) days. We may need to verify your identity before processing your request.
09International Data Transfers
Aura Wellness Consulting™ is based in Canada. However, some of our service providers operate or store data in other jurisdictions:
- GoHighLevel — Servers primarily located in the United States
- Intuit QuickBooks — Servers primarily located in the United States and Canada
- Google services — Global infrastructure including the United States
By using our services, you acknowledge that your information may be processed and stored outside Canada, including in the United States, which may have privacy laws different from Canadian law. We take reasonable steps to ensure that international transfers are conducted under contractual safeguards that maintain the protection of your personal information.
10Data Security
We implement reasonable technical, administrative, and physical safeguards to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These include:
- Encrypted transmission (HTTPS) for all data sent through our website
- Secure storage with our CRM provider (GoHighLevel) using industry-standard encryption
- PCI-DSS compliant payment processing through Intuit QuickBooks
- Access controls limiting personal information to authorized personnel only
- Mutual non-disclosure agreements with all engaged clients
- Regular review of security practices and third-party vendor compliance
However, no method of transmission or storage is 100% secure. While we work to protect your information, we cannot guarantee absolute security. If we become aware of a data breach affecting your personal information, we will notify you and the appropriate regulatory authorities as required by law.
11Children's Privacy
Aura's services are intended for business owners, professionals, and adults aged 18 and over. We do not knowingly collect personal information from anyone under 18. If we learn that we have inadvertently collected information from someone under 18, we will delete it promptly. If you believe we have collected information from a minor, contact us immediately at [email protected].
12Policy Changes
We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal obligations, or operational needs. When we make material changes, we will:
- Update the "Last Updated" date at the top of this Policy
- Post the revised version at aurawellnessconsulting.com/privacy-policy
- For significant changes, notify active clients and email subscribers
Your continued use of Aura's services after such updates constitutes acceptance of the revised Policy. We encourage you to review this page periodically.
13Contact & Privacy Officer
For privacy-related questions, requests, complaints, or to exercise any of your rights under this Policy, please contact:
Privacy Officer
Aura Wellness Consulting™
Calgary, Alberta · Canada
Email: [email protected]
Phone: 368-889-AURA (2872)
Web: aurawellnessconsulting.com
If you are not satisfied with our response to a privacy concern, you may also contact:
- Office of the Information and Privacy Commissioner of Alberta — oipc.ab.ca
- Office of the Privacy Commissioner of Canada — priv.gc.ca · 1-800-282-1376