Terms of Service

01About Aura & Acceptance

Aura Wellness Consulting™ ("Aura," "we," "us," or "our") is a strategic consulting and advisory firm based in Calgary, Alberta, Canada, providing growth strategy, marketing infrastructure, operational systems, and executive advisory services to private practices in the medical, aesthetic, wellness, and service-based sectors.

These Terms of Service ("Terms") form a binding agreement between Aura and any individual, practice, organization, or entity ("Client," "you," or "your") who:

• Accesses or browses aurawellnessconsulting.com or related subdomains
• Completes The Aura Practice Growth Score™ diagnostic or any other lead-capture form
• Enters into a strategic engagement, partnership, or paid service with Aura
• Submits payment for any Aura service or tier

By engaging in any of the above, you confirm that you have read, understood, and agreed to these Terms.

02Services Provided

Aura offers strategic consulting services under The Aura Growth System™, including but not limited to:

• The Aura Practice Growth Score™ Diagnostic — a complimentary self-assessment tool
• Foundation Partnership — strategic advisory and growth foundation for emerging practices
• Growth Partnership — full implementation of The Aura Growth System™ for established practices
• Enterprise Partnership — fractional Chief Growth Officer engagement for ambitious or multi-location practices
• Workshops, masterclasses, strategy calls, and custom advisory engagements as offered from time to time

The specific scope, deliverables, timeline, and pricing of any engagement will be confirmed in writing at the start of the engagement via a service agreement, invoice, or written acceptance.

Aura reserves the right to modify, suspend, or discontinue any service or tier at any time, with reasonable notice to existing Clients.

03Engagement Terms

Minimum Engagement Periods

Unless otherwise specified in a written agreement, the following minimum engagement periods apply:

• Foundation Partnership: Six (6) month minimum engagement
• Growth Partnership: Twelve (12) month strategic engagement
• Enterprise Partnership: Twelve (12) month strategic engagement

Client Responsibilities

To enable Aura to deliver the agreed services, the Client agrees to:

• Provide timely and accurate information about the practice, including financial, operational, and patient data as reasonably requested
• Designate a primary point of contact authorized to make decisions on behalf of the practice
• Attend scheduled strategy sessions, working calls, and reviews
• Implement agreed-upon recommendations within reasonable timeframes
• Provide Aura with the access, tools, and authority necessary to perform the agreed services

Aura's Responsibilities

Aura agrees to deliver services with professional skill, care, and discretion consistent with industry standards for strategic consulting; to maintain the confidentiality of Client information; and to communicate clearly about scope, progress, and any limitations.

04Payment & Refunds

Pricing & Currency

All service fees are quoted in Canadian Dollars (CAD) unless otherwise specified in writing. Pricing for each engagement tier is published on aurawellnessconsulting.com and may be updated from time to time. The pricing in effect at the time you accept an engagement applies for the duration of that engagement, unless otherwise agreed.

Payment Terms

Payment is processed via Aura's authorized payment processor (currently Intuit QuickBooks Payments). By submitting payment, you authorize Aura to charge the payment method on file according to the agreed billing schedule.

• Monthly Partnerships: First month is due at engagement start; subsequent months billed on the same calendar day each month
• One-time Engagements: Paid in full prior to engagement commencement, unless a deposit-and-balance schedule is agreed in writing
• Late or Failed Payments: Aura reserves the right to pause services if payment is more than seven (7) days overdue

Refund Policy

Aura works with a deliberately small cohort and accepts engagements only after mutual alignment is confirmed on a strategic alignment call. As such:

• Diagnostic engagements: Non-refundable once work has commenced
• Monthly partnerships: The Client may terminate at the end of any billing month following completion of the minimum engagement period (Section 03), with no refund of fees already paid for the current or prior months
• Within the first 30 days of a Growth or Enterprise Partnership: If the Client determines the engagement is not a fit, the Client may exit and the unused portion of the engagement fee will be refunded on a pro-rata basis at Aura's discretion

All refund requests must be made in writing to [email protected].

05Cancellation & Termination

Either party may terminate an engagement for material breach by providing written notice and a thirty (30) day opportunity to cure. Material breach includes, without limitation, non-payment, repeated failure to participate in agreed sessions, or violation of confidentiality obligations.

Aura reserves the right to terminate any engagement immediately, with refund of any unearned fees, if the Client:

• Engages in conduct that is unlawful, unethical, abusive, or harmful to Aura's reputation or staff
• Provides materially false information about the practice
• Operates a business that conflicts with Aura's professional obligations or values

Upon termination, all outstanding fees become immediately due, and both parties' confidentiality obligations survive indefinitely.

06Intellectual Property

Aura's Intellectual Property

The following are the exclusive property of Aura Wellness Consulting™:

• The Aura Growth System™ framework, methodology, and pillar structure
• The Aura Practice Growth Score™ diagnostic and scoring system
• Proprietary templates, frameworks, dashboards, SOPs, and methodologies
• Aura branding, trademarks, copyrighted content, training materials, and the contents of aurawellnessconsulting.com

Clients receive a non-exclusive, non-transferable license to use Aura's frameworks and deliverables solely for the operation of their own practice for the duration of the engagement and thereafter. Clients may not resell, redistribute, or repurpose Aura's intellectual property for the benefit of third parties without written consent.

Client-Owned Deliverables

Custom deliverables created specifically for the Client during an engagement — such as the Client's brand assets, written content, custom system documentation, and CRM workflows configured for the Client's practice — become the Client's property upon full payment.

Aura's Right to Reference

Unless explicitly requested otherwise in writing, Aura reserves the right to reference completed engagements (Client name, industry, scope, and aggregated outcomes) in case studies, marketing materials, and proposals.

07Confidentiality

Both Aura and the Client agree to maintain the confidentiality of any non-public information disclosed during the engagement, including but not limited to financial data, patient or customer data, operational details, strategic plans, and any information marked or reasonably understood to be confidential.

Confidentiality obligations survive termination of the engagement indefinitely. Aura is bound by Canadian privacy law (PIPEDA) and applicable provincial health information legislation in handling any Client data.

Mutual non-disclosure agreements (NDAs) are available upon request and standard for all paid engagements.

08Results Disclaimer

Aura does not guarantee specific business, financial, revenue, or patient outcomes. While Aura's frameworks and engagements are designed to produce measurable improvements in patient acquisition, conversion, retention, and operational efficiency, actual results depend on numerous factors outside Aura's control, including but not limited to:

• The Client's market, location, competition, and economic conditions
• The quality and consistency of implementation by the Client and the Client's team
• The Client's existing brand reputation, patient base, and operational maturity
• Industry, regulatory, and platform changes

Any results, statistics, testimonials, or case studies published by Aura represent the actual experience of specific clients and are not guarantees of future performance for any other engagement. The Client acknowledges they are engaging Aura for strategic guidance and infrastructure support, not for guaranteed financial returns.

09Limitation of Liability

To the maximum extent permitted by applicable law:

• Aura's total liability arising out of or related to any engagement shall not exceed the total fees paid by the Client to Aura in the three (3) months preceding the event giving rise to the claim
• Aura shall not be liable for any indirect, incidental, special, consequential, punitive, or exemplary damages, including without limitation lost profits, lost revenue, lost data, loss of business opportunity, or business interruption
• Aura shall not be liable for any decisions made or actions taken by the Client or the Client's team based on Aura's recommendations
• Aura is not a licensed accountant, attorney, financial advisor, or medical professional, and nothing in any engagement constitutes legal, accounting, tax, financial, or medical advice

10Indemnification

The Client agrees to indemnify, defend, and hold harmless Aura, its founder, employees, contractors, and affiliates from any and all claims, losses, liabilities, damages, costs, and expenses (including reasonable legal fees) arising from:

• The Client's use of Aura's services, frameworks, or deliverables
• Any breach by the Client of these Terms or the engagement agreement
• The Client's violation of any law, regulation, or third-party right
• The accuracy, content, or use of any data, materials, or information provided to Aura by the Client

11Acceptable Use

You agree not to use aurawellnessconsulting.com, the Practice Growth Score diagnostic, or any Aura service to:

• Submit false, fraudulent, or misleading information
• Interfere with, disrupt, or attempt to gain unauthorized access to any Aura systems or third-party systems
• Reverse engineer, scrape, copy, or redistribute Aura's proprietary content or methodologies
• Use Aura's services to compete with Aura or build a competing offering
• Engage in any unlawful, harassing, defamatory, or otherwise harmful conduct

12Privacy & Data

Aura's collection, use, and protection of personal information is governed by Aura's Privacy Policy and applicable Canadian privacy law (PIPEDA) and Alberta's Personal Information Protection Act (PIPA). Data collected through the Practice Growth Score diagnostic and other lead-capture forms is used solely for the purpose of providing requested information, follow-up consultation, and (with consent) ongoing communication.

The Client may request access to, correction of, or deletion of their personal information by emailing [email protected].

13Governing Law & Dispute Resolution

These Terms are governed by and construed in accordance with the laws of the Province of Alberta and the federal laws of Canada applicable therein, without regard to conflict of laws principles.

The parties agree to first attempt to resolve any dispute through good-faith negotiation. If a dispute cannot be resolved within thirty (30) days of written notice, the parties agree to submit the dispute to mediation in Calgary, Alberta before pursuing any legal action.

Any legal action arising from these Terms or any engagement shall be brought exclusively in the courts of the Province of Alberta, and the Client consents to the personal jurisdiction of those courts.

14Changes to These Terms

Aura reserves the right to modify these Terms at any time. Material changes will be communicated by posting an updated version at aurawellnessconsulting.com/terms-of-service and updating the "Last Updated" date at the top of this page. Continued use of Aura's services after such changes constitutes acceptance of the updated Terms.

For existing engagement agreements, the version of these Terms in effect at the time of engagement signing applies for the duration of that engagement unless mutually amended in writing.

15Contact

Questions about these Terms of Service, requests for clarification, refunds, data access, or any other matter should be directed to:

Aura Wellness Consulting™
Calgary, Alberta · Canada
Email: [email protected]
Phone: 368-889-AURA (2872)
Web: aurawellnessconsulting.com